Friday, February 17, 2012

Let Me Explain

I know that when I'm asked about what major I have chosen, a good amount of people don't understand what "Public Relations" really entails. By doing a blog all about PR, I think the best way to kick it off would be smart to explain what it truly is.

The profession of Public Relations itself is less than 100 years old, but the idea of PR has been valued since the beginning of time. Although there are many different definitions, its is basically publicity of, similar to a noun, people, places, ideas or things. This includes businesses as well. The most accepted definition is technically though is that it helps an organization and audience "adapt mutually to each other."

It is the goal of Public Relations to inform the public of what a particular organization is doing. From charity being done, to new opportunities that are being made possible by whichever organization being referred to. This is a way to shed positive light unto an organization all while also getting their message out. It is up to those involved with the PR of the organization to find new and exciting ways to promote them and get people excited as well as aware of what is going on.

Public Relations really is something that every possible organization needs. No matter where life takes you, something somewhere is in the need of good PR. This leads to various opportunities available as a career, and endless possibilities of all the neat and new ways you can share some positivity.


Wednesday, February 15, 2012

The Great Hunt

When ever I hear the phrase "The Great Hunt" I imagine a flock of men dressed in camouflage with big furry hats with a huge wildebeest, like a moose, strung on their shoulders...but in this moment, that's not exactly what I'm referring to.

No, carrying a gun and shooting at wild game is not something that appeals to me, but the hunt to identify how to gain experience and become the professional I long to be in the world of Mass Media.

Since one fateful day in 3rd grade when I took a field trip to a local new station, I knew that Mass Media was the correct choice for me. The options are endless, always changing and something that will always be needed in our society. Also, it was so interesting and gave me a sense of urgency to share with whomever may be listening or looking for the information you were ready to give.

Since the boom of social media and the internet in general, I see that getting involved with Mass Media is now better than ever! There are so many options of things that you could do, some jobs I'm sure don't even exist yet! The idea of that alone, that it's something that is always changing and growing, is so impressive and exciting. It makes me want to trek as far as I can through information and learn everything there is to know about these evolutionary advancements.

As of today though, the path that I believe I want to pave, is the path of Public Relations. The idea that in same way, every single company, product, organization, or even a  person needs PR is impressive. The options are limitless and if you know what you're doing, you can go far with this as a career. Also, the places it can take you, geologically and professionally, is amazing as well as exciting.

Public Relations is actually very interesting too! The lengths that people go to, as well as the creativity that goes into a campaign, is very neat to read about and respectable. To me, the thought of showing people the positive side of something is amazing. Too many times in this present day and age do we get swamped with the "bad news" and horrible things that are going on in the world. This can be disheartening and honestly, depressing. Now as much as I am an advocate about acknowledging what is going on in the world and being aware, I feel that not many of the positive things and good that people are doing, is being broadcasted enough. I am a very positive person and I strive each and every day to find the good in life, and to use PR as a way to share the positivity with others sounds like an ideal career to me.

Obviously I know that working in such a high pace profession will not always be rainbows and butterflies, but the idea of being creative is also enticing. All in all, I'm just excited to potentially have a hand in something bigger than myself, even if that only means helping create a sales pitch people remember.

Now I'm sure some of you readers are wondering, why is this young naive girl rambling on about her dreams of the future and such. Well to be completely honest, I am a realist, I promise! But with my aspirations swimming in my head, I feel the need to blog about my journey to become a professional in the Mass Media department. You may not enjoy it like I do, or find the new and current changes so interesting as I find them to be, but to have the freedom to explore and share my thoughts is enough for me.

Hopefully years from now, I'll look back at this post and remember how excited I was to begin this great hunt...hopefully I can look back and smile knowing that this was how it all began.